“Opportunities multiply as they are seized…In the midst of chaos, there is also opportunity.”
-Sun Tzu
A quote from a book I thought I would never read, but now live by. Tasked to read Sun Tzu’s “Art of War” to grow as a creative and business woman, I thought my boss was crazy. What I now find crazier, is that I managed to navigate my career without the wisdom I gained from those pages. Since reading the book I tell myself daily to “be water.”
If you have no idea what I am referring to and now think I am the crazy one, then I recommend picking up the book and reading it yourself. In simple terms I have adopted a mission of saying yes, seizing opportunities and when there doesn’t seem to be one, making one.
A little about Tara.. Seattle native & busy extrovert
Her approach to creative has been passed down by a mentor. Teaching that while the golden ratio and technical skills are vital to have as a designer, rhetoric is just as important. Digging into the pathos, ethos and logos of a project elevates every final product to a higher level.
When it comes to photography, her philosophy is simple. Connect with the subject, bringing its story to life. Especially with human subjects, connection makes people feel comfortable, letting go of the forced smile. Cheesy, but my personal experience has proven true.
Only in my mid 20s, I know I have a lot to learn, not just in business but in all aspects of my life. That is why art is a passion of mine, constantly keep me on my toes and “full sending” into new adventures. Life isn’t that serious!
I have one rule for myself: Only produce work that I am proud to put my name on. Full Stop.